Hashtags – the blue clickable words and phrases at the end of every content creator’s caption letting you know they are participating in a trending challenge. That is not the only use for hashtags and today we hope to shed a little more light on the octothorpe function.

Hashtags consist of a hash/pound/octothorpe symbol (#) followed by a word or phrase; no spaces, symbols or punctuation. A click on a hashtag will show you all the publicly available content that has used that hashtag and therefore likely to be relevant to each other. So, as a business owner, including hashtags in your business’s social media posts make your content visible to any users searching for that tag, placing your brand in front of an already interested target audience.

That sounds amazing for businesses looking to be engaged on social media, right? However (there is always a however 😅), we can’t be throwing around random hashtags willy-nilly in an attempt to reach more people. There are Dos and Don’ts. Here are a few tips on how to find and include hashtags on your socials:

  • DO try to include a combination of popular, relevant, and branded hashtags. This will enable you to boost your business’ brand awareness, keep your content in categories that are likely to be engaged by your potential customers and promote events, social media challenges or trends! Try out different combinations and find what works best for your business.
  • DON’T use too many hashtags on a single post. Twitter recommends 2, but you can get away with 4 – 6. This is because too many hashtags can look spammy, so keep it simple, relevant, and sweet.
  • DO research your hashtags. Use the search bar of social media platforms, and websites like http://best-hashtags.com/ (for example) to look for hashtags commonly used in your industry as well as your locality.
  • DON’T use long and complicated phrases. Social media users are more likely to engage and search for easy and common words/phrases when looking up hashtags on different platforms.
  • DO substitute some words or phrases in your caption. This is a clever way of including hashtags in your caption while being mindful of character limits in posts.
  • DON’T use the same hashtags across all platforms. Social media platforms such as Twitter, Instagram, and LinkedIn have variations in content and audiences, so find out which hashtags are appropriate to use on each platform.

Remember, these are not rules. Just recommendations 😊. Social media use involves a lot of trial and error, so find what works best for your business.

To give you a starting point for using hashtags, we end this article with a few commonly used business-related hashtags in BW.

#PushaBw #BuyBotswana #RekaBotswana


  1. https://blog.hootsuite.com/how-to-use-hashtags/
  2. https://help.twitter.com/en/using-twitter/how-to-use-hashtags
  3. https://www.youtube.com/watch?v=iWzcARnXDIM