Maximizing Business Output On Very Limited Resources

Victoria Marumo

Hello and welcome back! Remember to peruse through previous articles if you are a first-time reader, to better appreciate the lap we are on now.  So Covid-19 came and looks like it is pretty much here to stay, that is of course until experts figure out a way to defeat it completely. In the meantime, however, the pandemic has had some major effects on business, mostly negative but to a greater extent helped businesses to diversify service delivery.

 Some of the reforms involved drastic measures like cutting down on staff and introducing remote workforce as well as slashing resource utilization by at least fifty percent. Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new employees. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don’t always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding

 The concept of entrepreneurship is all about keeping an open mind, and avoiding crashing at the eleventh hour. In the voice of well-established business experts, here are ways in which you can use limited resources to maximize your output.

1. Express Your Vision and Culture

“It is important to clearly express your company’s vision and culture from day one. Let your new hires know exactly how your company is working to achieve goals, why those goals are important to your brand and how your team is individually and collectively working toward them. Give them the tools they need to contribute positively, and make sure communication is always open and strong.” ~ Blair Thomas, eMerchantBroker

2. Ensure Constant Communication

A lot of communication is key. It takes five minutes to check in via chat, phone, text or email and make sure you’re on the same page. Something else to consider is working on documented standard operating procedures (SOPs). Yes, it’s upfront work, but it can make a big difference for following processes. Plus the other person might find a shortcut or new approach to getting things done, which is always cool.” ~ Sean Ogle, Location Rebel

3. Define Objectives Early On

“Defining objectives and goals early on is ideal. So, if you can create a few core deliverables for the person you are onboarding and you have a good general idea of what they can do, then you might be giving them the best possible understanding of what they need to do to make it all work.” ~ Nicole Munoz, Nicole Munoz Consulting.

1. Leverage Weekly Checkups

“Weekly checkups are great low-cost ways to improve the onboarding of new employees. It can feel intimidating to work from home if you have a limited sense of direction on what needs to happen next. Weekly meetings allow us to work on small goals and slowly ramp up over the first quarter they are with the company.” ~ Chris Christoff, MonsterInsights.

2. Create Employee Handbooks

“Onboarding processes can be exhausting. So, make it easier by keeping an employee handbook ready with all the relevant information in it. Based on the different roles, you can have different handbooks for each new hire. Add every little detail that you want your hire to know about their role. Then assign them a supervisor who can guide and train the new employee for their position.” ~ Thomas Griffin, OptinMonster.

3. Have an Experienced Employee Take the Lead

“My local team is small. Our practice is to have a superior, usually, more experienced employee handle the process for a new hire in their department. They will guide the person through the basics for a few days, always remain available for questions and values and let them start with small assignments before challenging them. This gives the new hire confidence and knowledge of our systems.” ~ Duran Inci, Optimum7.

Things You Might Be Doing Wrong In Your Marketing

Being passionate about your business idea doesn’t guarantee that you’re going to attract the right type of prospects for your business. This often comes into play when you draft your first marketing strategy. Many new marketers get excited about a type of strategy that doesn’t turn out to be engaging. This does not mean to say the strategy is a mistake, however, it could slow you down as an entrepreneur.

When you start a new business and want to get new customers, you’ll try to spread the word about what you do. You may write content about why your business is important in attempt to convince someone to care about what you offer. But what happens next? Do you keep trying to convince people that what you do matters?

Meet prospects on the path to what you offer

To start diversifying your content, identify the people you want to attract. When you do, you recognize that a lot of other people are never going to care about what you offer, no matter how excited you are about it and that’s okay. To move your business forward, you can produce educational content that demonstrates why you’re the best choice for your ideal prospect.  Your focus shifts to convincing someone who is already interested in what you do that choosing your business would be smarter than choosing your competition.

Write down the details that someone who is actively looking for what you offer needs to know to choose your business.

If they performed a side-by-side comparison of your product or service with one of your competitors, what would you want to show them? Ask yourself what would convince that person to forget about the other offers? How can you educate them on topics they care about to demonstrate your expertise and unique value? Proceed to reference your notes when you create new, memorable content that forms deep connections with your audience members.

Differentiate to dominate

Content marketing takes time because building trust takes time. But you can cultivate patience while you wait and take continual steps to get new customers faster. Practice becoming crystal-clear about your prospects? needs and how you can serve them. There’s a difference between waiting and waiting in line. Wait outside the lines.

Miss Victoria Marumo is a journalist with a distinctive and creative voice. Her avid reading complements well with her writing in providing captivating information on business topics.

Writer: Victoria Marumo